Qualitative
WorldOne fully recognizes the vital role qualitative research plays in providing a comprehensive data collection solution. We employ traditional qualitative methodologies in order to achieve the most in-depth data. What's special about our approach is that we use our global panels to recruit respondents for qualitative studies. This offers a wider choice of readily available, quality respondents, while fieldwork time is reduced and richer study deliverables become the norm.
Our qualitative methodologies include: Focus Group Facilitation, In Depth Interviews (IDIs), Central Location Testing (CLTs), Triads and Dyads, Executive Interviews, On/Off site, Tele-Depths, and Ethnography and Observational Studies.